2017.02.14

In his Little Black Book of Innovation, the author Scott D. Anthony applies various research achievements on innovation, cases of collaborations between Innosight and lots of globalized large enterprises including P&G, as well as his own experience of entrepreneurship and investment in start-ups, so that the mysterious veil of innovation is unveiled. With his many years of leadership and wisdom and insight accumulated during lecturing on innovation, Mr. Anthony presents to readers a brief yet clear definition of innovation, comparisons between different types of innovation and illumination of the vital role of innovation in the growth of enterprises as well as individuals.

The Little Black Book of Innovation is filled with illustrative case studies, tips to guide you how to do it, and anecdotes collected from many well-known enterprises around the world. It integrates professional research reports and commercial guidance into a playbook with a clever and unique way, and is a must-read for those seeking to turn themselves or their companies into true innovation powerhouses.